Asian lifestyle archives - Events, fashion, adverts, food, tourism, popular and trends

Nozomi Sasaki Fila Japan

Japanese actress Nozomi Sasaki modelling for spring-summer 2015 collection of Fila [Jp], a sportswear and casual clothing brand.

Nozomi Sasaki Japanese Fila sportswear

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AirAsia Indonesia – People Campaign

New Indonesian commercial for AirAsia Indonesia, which highlights the budget airline’s commitment to provide the best in every aspect.

AirAsia is Malaysia based but AirAsia Indonesia is pretty much an independent company, sort of a franchise. The group suffered their first fatal accident in late 2014 which killed all 162 on board. It’s sad news but business seems to run as usual after a few months. They are even planning an IPO in Indonesia next year.

Soo by Jinny Kim

Korean designer shoes brand Jinny Kim [Kr] has unveiled a special line, Soo by Jinny Kim, created in collaboration with actress Park Soo-jin. The footwears look fine but nothing extraordinary; beautiful legs and feet though.

Soo by Jinny Kim designer shoe label

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Mizuno Korea x EXID 15SS

Making video and promotion photos for sportswear brand Mizuno [Kr] 2015 spring-summer collection in Korea, featuring girl group EXID. The campaign also coincides with the opening of a new store in Hongdae, Seoul.

EXID Mizuno Korea 2015 SS advertisement

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Casio EXILIM FR10 Commercial

Japanese commercial-movie for Casio EX-FR10, a digital camera which separates the lens from the controller. Accessories are provided so that the lens can be placed/attached to various spots; not sure if it’s a new idea but looks interesting.

Retail price is around USD450. I’m looking for a new compact camera, this is a plausible alternative. I’m a bit sceptical with the brand’s image quality though.