Bae Doona, W Korea, Lacoste

Korean actress Bae Doo-na in May 2015 issue of W Magazine [Kr], in collaboration with high end clothing brand Lacoste [Kr]. The lady is relatively busy making Hollywood movies these days, but still found time to star in an acclaimed Korean film, A Girl at My Door, in 2014.

Bae Doona W Korea Lacoste clothing

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Soo by Jinny Kim

Korean designer shoes brand Jinny Kim [Kr] has unveiled a special line, Soo by Jinny Kim, created in collaboration with actress Park Soo-jin. The footwears look fine but nothing extraordinary; beautiful legs and feet though.

Soo by Jinny Kim designer shoe label

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Korea to ban young celebs in alcohol ads

South Korea has passed a bill to restrict people who are younger than 25-years-old from appearing in advertisements for alcoholic beverages.

The bill was proposed when figure skating star Kim Yu-na advertised for a beer in 2012, which created debates on how popular idols could influence young people into drinking, which is becoming a huge concern in Korea.

Koreans do drink a lot. Surprisingly they are not even in the top 20 when it comes to alcohol consumption per capita (data by OECD and WHO)… either the stats are crooked or those countries on top are in serious shit.

The biggest name affected by the news is popular singer IU who’s 21. There used to be more young idols involved (in alcohol commercials) but seems like most beverage companies are self-restraining in this matter for the past couple of years.

Not sure how much this bill could help regardless. Drinking culture in Korea is deeply rooted, youngsters have way too many channels (when they grow up, if not sooner) to get into the habit beside celebrity endorsements.

Mizuno Korea x EXID 15SS

Making video and promotion photos for sportswear brand Mizuno [Kr] 2015 spring-summer collection in Korea, featuring girl group EXID. The campaign also coincides with the opening of a new store in Hongdae, Seoul.

EXID Mizuno Korea 2015 SS advertisement

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Lee Da-hee InStyle Korea

Korean actress Lee Da-hee in March 2015 issue of InStyle Magazine [Kr]. She made her acting debut in 2002, took a decade to make her breakthrough with hit drama series I Can Hear Your Voice in 2013 and doing pretty well since.

Lee Da Hee Korean Instyle fashion magazine

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