Jun Ji-hyun illi commercial

Korean commercial and promotional images for cosmetics brand illi (by AmorePacific), featuring actress Jun Ji-hyun. The illi skin care products are based on oriental medicines; it’s a bit of a trend these days to integrate old wisdom (of traditional oriental medicines) in modern products.

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Beast – Good Luck music video

Korean music video for Good Luck by pop group Beast, title track of their sixth mini album which was released in June 2014. Haven’t paid much attention to K-pop lately, this song caught my attention though, love the beat; and I like the fact that most songs are co-written by one of its members.

It’s good to see a K-pop group that actually makes music. Don’t get me wrong, appearance is a huge part of K-pop culture, often more important than talent, and I’m hooked with that too. Just that it’s refreshing to see some real “artists” in the industry, which is unfortunately too rare/unappreciated in K-pop.