Korea to ban young celebs in alcohol ads

South Korea has passed a bill to restrict people who are younger than 25-years-old from appearing in advertisements for alcoholic beverages.

The bill was proposed when figure skating star Kim Yu-na advertised for a beer in 2012, which created debates on how popular idols could influence young people into drinking, which is becoming a huge concern in Korea.

Koreans do drink a lot. Surprisingly they are not even in the top 20 when it comes to alcohol consumption per capita (data by OECD and WHO)… either the stats are crooked or those countries on top are in serious shit.

The biggest name affected by the news is popular singer IU who’s 21. There used to be more young idols involved (in alcohol commercials) but seems like most beverage companies are self-restraining in this matter for the past couple of years.

Not sure how much this bill could help regardless. Drinking culture in Korea is deeply rooted, youngsters have way too many channels (when they grow up, if not sooner) to get into the habit beside celebrity endorsements.

Kirin cool miniature kitchen commercial

Cool commercial by Japanese beverage company Kirin [Jp] – a stop motion animation featuring a miniature kitchen in a plastic bottle.

The message is that its product (the Salt&Litchi drink) is made with “mother’s knowledge” and “Kirin’s touch”.

7-Eleven Thailand – 7 Drink commercial

Cute girls in Thai commercial for 7-Eleven convenient stores (and its beverages)…

Beast – Dun.Sum.Cool

Korean boy band Beast in latest commercial for Dunkin’ Donuts’s cold beverages…

Japanese beer foam maker

Infomercial for Takara Tomy Arts’s Beer Hour foam makers. Hour is pronounced similarly to Japanese word for bubble/foam, a play of words for the product names…

Takara Tomy Beer Hour

The Japanese company is primarily a toy-gadget maker. Many of its products are made for entertainment instead of genuine usability. It can be brilliant at times, just that it’s not something people would use often after the hype.